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CAR CULTURE

  • Shop
  • SEARCH ALL CARS
  • Articles
  • ABOUT
  • British
  • Buick
  • Cadillac
  • Chevrolet
  • Cars of Bond
  • Chrysler
  • Cool Stuff
  • Corvette
  • Dodge
  • Famous Cars
  • Ford Aust
  • Ford USA
  • French
  • German
  • Holden
  • Italian
  • Japanese
  • Jeep
  • Mercury
  • Oldsmobile
  • Personal Luxury Cars
  • Plymouth
  • Pontiac
  • Rambler-AMC
  • Studebaker
  • Swedish
  • Two Wheels
  • STARS & CARS

Step back into the defining era of American performance via this collection of original advertising for the C4 Chevrolet Corvette coupe and convertible. Launched after a skipped model year, the C4 was a technological reset, promoted as a high-tech incubator that traded the previous generation's curves for a sleek, aerodynamic, wedge-shaped future. Explore the marketing themes that spanned a decade, from the early digital dashboards and "Never Before" excitement of the 1984 redesign, to the thunderous arrival of the ZR-1 "King of the Hill" in the 90s, showcasing the Corvette's relentless pursuit of world-class speed and handling that redefined America's sports car.

View fullsize  Original print ad from 1984 for the all-new C4 Chevrolet  - view is a front view of a red Corvette coupe.
View fullsize  Red 1984 ‘C4’ Corvette coupe - part of ‘Chevrolet’s hottest performance team’ - original print ad.
View fullsize  Red 1984 Chevrolet ‘C4’ Corvette coupe - original two-page print advert.
View fullsize  “Best production sports car in the world” - quote from Autoweek publication to advertise the new 1984 Chevrolet Corvette - vintage print ad showing a silver-gold C4 coupe.
View fullsize  ‘Special engineering features’ for the new 1984 Chevrolet ‘C4’ Corvette coupe, showing one in red with hood and hatch open and removable roof panel removed. Original two-page print advert.
View fullsize  “Prepare for lift-off” - top view with roof panel removed, of a red 1984 Chevrolet ‘C4’ Corvette coupe. Original two-page print advert.
View fullsize  Two-tone black and red interior of the 1984 Chevrolet ‘C4’ Corvette - original two-page print ad.
View fullsize  Silver 75th Chevrolet anniversary edition of the 1984 C4 Corvette - original print ad.
View fullsize  Red 1986 Chevrolet ‘C4’ Corvette coupe surrounded by admirers in an Italian piazza - vintage print ad.
View fullsize  White Chevrolet C4 convertible - the first soft-top Corvette since 1975. Original magazine advert.
View fullsize  Red 1990 Chevrolet ‘C4’ Corvette ZR-1 coupe - high performance model with a quad-cam version of the fuel injected 5.7 litre V8. Original print ad.
View fullsize  1990 Chevrolet C4 Corvette ZR-1 V8 engine specs - original print ad.
View fullsize  Black 1990 Chevrolet C4 Corvette coupe - original print ad.
View fullsize  White 1991 Chevrolet C4 Corvette convertible - profile view. Original magazine ad.
View fullsize  1993 Chevrolet Corvette print ad showing an image of each Corvette model going back to the original 1953 model.
View fullsize  Blue 1994 Chevrolet C4 Corvette coupe photographed on a wet road “The all-weather sports car”. Original print ad.
View fullsize  Yellow 1994 Chevrolet C4 Corvette ZR-1 “The American Supercar” - original print ad
View fullsize  1995 blue Chevrolet C4 Corvette coupe - original print ad.

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