1969-1978 - Marks III, IV & V

The Lincoln Continental Mark III (1969–71) stands as one of the most recognisable 1970s luxury coupes, blending Thunderbird engineering with a bold Rolls-Royce-style grille—an idea championed by Lee Iacocca. As the top-selling personal-luxury car of its era, the Mark III established the hallmark design language of the Lincoln Mark Series with its long hood, hidden headlights, upright grille, and signature continental spare-tire hump. It also introduced major innovations like standard radial tires and early anti-lock braking, elevating its status among classic luxury cars. Visitors exploring this Lincoln Mark III gallery featuring original, authentic print advertising images, will find detailed classic Lincoln photos that highlight the model’s defining features and engineering significance.

The Lincoln Continental Mark IV (1972–76) evolved the series with larger proportions, refined styling, and the now-classic opera windows, while the Mark V (1977–78) transitioned to sharper lines and became one of the largest personal-luxury coupes ever built. These late-1970s models marked the final years of the full-size Lincoln Mark Series, featuring the 400 V8 as standard and the iconic 460 as an option for enthusiasts seeking traditional big-block performance. Today, the Mark III, Mark IV, and Mark V remain highly desirable among collectors for their design, road presence, and connection to the peak era of American luxury motoring. This gallery provides a curated collection of classic Lincoln advertising images showcasing the styling evolution and historical importance of these legendary luxury coupes.