CAR CULTURE
The Lincoln Mark Series: 1969–1979
The Continental Mark series was the undisputed king of the 1970s American highway. Championed by Lee Iacocca, the Mark III, IV, and V combined Thunderbird underpinnings with a bold, Rolls-Royce-style grille and unparalleled road presence. This archive documents the peak of "Personal Luxury," from the debut of the hidden headlights to the famous Designer Series editions.
A Decade of Personal Luxury Explore the advertising that defined the Mark series evolution:
Mark III (1969–1971): The car that beat Cadillac at its own game. Featuring the signature "spare-tire" hump and the first standard radial tires on an American car.
Mark IV (1972–1976): Higher-resolution ads showcasing larger proportions and the debut of the iconic "opera window" styling.
Mark V (1977–1979): The sharp-edged pinnacle of 1970s prestige. The last of the true heavyweights, featuring the standard 400 V8 and the legendary 460 Big Block option.
Through these original print advertisements and promotional photos, witness the styling evolution of the cars that represented the absolute peak of American luxury motoring.
Read more about America’s personal luxury cars here
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