Ford Falcon US 1960-69

In the late 1950s the ‘Big Three’ all scrambled to release smaller, cheaper cars in response to the rise in sales of compact imports, and the drop in big car sales resulting from the 1958 recession. Launched as Ford’s groundbreaking compact car, the Falcon brought affordability, reliability, and stylish simplicity to millions in the 1960s.

The Falcon was introduced in 1959 along with Chevy’s radical rear-engined Corvair and Plymouth Valiant. By 1963 the Falcon model range was expanded to include a hardtop and convertible as well as a offering Ford’s new small block V8 and other performance goodies. Buyers could choose the sporty Falcon Sprint, the more luxurious Futura or the Squire station wagon with simulated wood panelling.

Due to relatively poor sales, Ford pulled the Falcon after 1970. Refusing to die - the Falcon lived on in Argentina and Australia - becoming a regular best seller Downunder until its’ demise in 2016. View the Aussie Falcon gallery here

We’ve curated a gallery of the finest Falcon print advertisements from the 1960s and put them in chronological order so you can track the Falcon’s changes as the decade progressed. Take a look back in time to when the Ford Falcon offered American buyers a serious alternative to the usual 17-foot long land yachts, without compromising on style, performance or practicality.