CAR CULTURE
The Rocket Heritage: A Complete Oldsmobile Advertising Archive
Oldsmobile was the innovator of the General Motors family, bridging the gap between everyday reliability and high-tier luxury. From the debut of the Rocket V8 to the daring design of the Toronado, Oldsmobile defined the "Standard of Performance" for decades.
To help you explore this legendary history, we have organized our extensive collection of original Oldsmobile print advertisements into three specialized archives. Select a category below to dive into the decades of design, engineering, and marketing that made Oldsmobile a household name.
Explore the Oldsmobile Collections:
The high-performance era of the 4-4-2, the Hurst/Olds, and the legendary W-Machines. Explore the "Dr. Oldsmobile" years and the peak of the Rocket V8 power.
Dedicated to America’s first modern front-wheel-drive luxury car. This gallery tracks the Toronado from its hidden-headlight 1966 debut through the personal luxury era of the 1970s.
The "Big Oldsmobiles" that ruled the American highway. Featuring the Super 88, Delta 88 Royale, Starfire, and the flagship Ninety-Eight luxury sedans.