CAR CULTURE
Ford USA: A History of Better Ideas (1949–1979)
It would be impossible to cover the entire legacy of the Ford Motor Company in a single gallery. From the post-war revolution of the 1949 "Shoebox" to the tire-shredding muscle cars of the late 1960s and the rugged utility of the F-Series trucks, Ford built the vehicles that defined the American road.
At Tunnel Ram, we’ve curated a massive archive of original print advertisements and factory promotional photography, organized by nameplate to help you find your favorite era of Ford history. Whether you are looking for the "Pony Car" style of the Mustang, the space-age luxury of the Thunderbird, or the NASCAR-bred power of the Torino, you’ll find it here.
Explore the collections below to go behind the scenes of Ford's most iconic marketing campaigns and technical milestones.
From the 1949 "Shoebox" to the space-age Galaxies and Fairlanes. Explore the evolution of Ford's full-size legends.
The original Pony Car that changed everything. Explore the JWT ads that fuelled the most successful car launch in history.
From two-seat sports car to space-age luxury icon. See the ads for America’s most glamorous "personal" dream machine.
Where racing met the street. Dive into the high-performance world of Carroll Shelby’s Cobras and GT40s.
The groundbreaking compact that saved Ford. Track its journey from sensible economy to the V8-powered Sprint.
Ford’s intermediate muscle legends. See the ads for the NASCAR-inspired Talladega and the Cobra-Jet Torinos.
The evolution of "Built Ford Tough." Explore the ads that transformed the F-Series, Bronco, and Ranchero..
A classic case of bad timing and over-hyped marketing. Look back at the "car of the future" that became a symbol of failure.