CAR CULTURE
The Holden Advertising Archive (1948–20016)
From the first 48-215 to the final VFII Commodore, Holden was "Australia’s Own." This archive preserves the original print advertisements that defined a nation’s automotive identity.
Select a gallery below to explore high-resolution scans of the Lion’s greatest hits:
The heart of the Holden story. Every badge from the 48-215 (FX) and EH Special to the luxury Premier and HZ Kingswood.
The "New Generation" coupes and GTS sedans. Original ads from the 1968 HK to the 1977 HX and the reborn 21st century VZ.
From the nimble HB to the legendary SLR/5000 and A9X. A visual history of the giant-killer.
The pinnacle of Red Lion prestige. Featuring the Brougham and the long-wheelbase HQ–WB Statesman and all later series.
The 1978 revolution. Exploring the European-inspired VB through to the final VZ series.
Built for the bush and the beach. High-res scans of the iconic Holden Utes and Sandman vans.
The classic family hauler. Original ads for the iconic Aussie Holden family wagon.