CAR CULTURE
The Mopar Muscle & Style Revolution: Vintage Dodge Advertising
From the "Forward Look" elegance of the late 1950s to the Scat Pack muscle cars of the late ‘60s, Dodge’s marketing was often bold, brash and fun. Explore our curated galleries of high-resolution vintage Dodge advertisements, capturing the evolution of American performance, style, affordable luxury and iconic Mopar design through the golden era of print media.
From the fins and chrome of the "Forward Look" to the glamor of Monaco and Polara, view the glory of Dodge’s full-sized legends via high-res scans showcasing mid-century Mopar print advertising. »»
More than a muscle car, the Charger was a cultural icon. Follow the journey from the sleek 1966 fastback to the legendary "Coke bottle" styling of the late '60s to the refined luxury of the mid-70s. »»
Arriving at the height of the pony car wars, the Challenger offered unparalleled "performance per dollar." Revisit the bold colors and aggressive layouts that defined the E-body era. »»
Stripped-down performance meets mid-sized muscle. This gallery highlights the "Scat Pack" era of the Coronet R/T and the budget-bruising Super Bee in all their high-impact glory. »»
The ‘compact’ that packed a punch. Explore the marketing behind the Swinger & GT - showcasing how Dodge dominated the small-car market with style and high-performance V8 options. »»