CAR CULTURE
Dodge Full-Size Classics: 1957–1977 | Polara, Monaco & Custom Royal
Step back into an era of "The Forward Look" and the ultimate in American road presence. This curated gallery features twenty years of vintage Dodge print advertising, showcasing the evolution of the full-size American sedan, coupe, and convertible from 1957 to 1977.
Explore high-resolution scans of the majestic Dodge Polara, the executive Monaco, and the finned elegance of the Custom Royal Lancer and Mayfair. Beyond the chrome and "swept-wing" styling, these advertisements celebrate the legendary Mopar engineering under the hood—from the dependable Slant-6 ‘leaning tower of power’, to the thundering 383 and 440 Big Block V8 powerplants. Revisit the original marketing that defined these mid-century legends through two decades of iconic automotive history.
