Pontiac: 1950s–1980s | The Great Wide-Track Drive

For decades, Pontiac was the "Excitement" division of General Motors. It was the brand that invented the modern muscle car, perfected the personal luxury coupe, and gave the world the iconic Wide-Track stance. This gallery is a curated tribute to that legacy, featuring high-resolution scans of original print marketing that captured the spirit of a brand built for drivers.

Journey through the evolution of the GTO, the car that started the muscle revolution, to the screaming performance of the Firebird and Trans Am. Revisit the executive speed of the Grand Prix and the chrome-laden elegance of the full-sized Star Chief and Bonneville. These advertisements aren't just marketing—they are art pieces from an era when Pontiac ruled the road with "Action" and "Style." »»

Original Pontiac Firebird and Trans Am advertisements from 1967 to 1981 featuring high-resolution F-body muscle car print scans. — Firebird & Trans Am: 1967–1984

From the refined "Coke-bottle" curves of the first-generation **Firebird** to the screaming-chicken-hooded **Trans Am** icons of the late '70s, this gallery captures the peak of Pontiac performance and Hollywood style. »»

Classic Pontiac GTO advertisements featuring 1964-1974 muscle car print scans and original "The Judge" marketing. — Pontiac GTO: "The Great One"

The legend that started the muscle car revolution. Trace the history of the **"Goat"** from its 1964 debut as a LeMans option to the vacuum-operated "Air-Way" of the **Judge**. High-resolution scans of the ultimate 1960s trendsetter. »»