CAR CULTURE
Full-Size Pontiac: 1959–1976 | Wide-Track Style & Big-Body Muscle
Tunnel Ram has assembled this archive of Pontiac’s finest full-sized legends from the brand's absolute peak. We begin with the fabulous 1959 models that ushered in the "Wide-Track" revolution—a marketing masterstroke that changed the industry—and carry through to the late 1970s. We’ve purposely cut the timeline there; we prefer to stop while the going was still good, before the era of homogenized, "look-alike" design took over.
In between those years, Pontiac produced some of the most stunning full-sized cars to ever grace the road—from the chrome-laden Star Chief and Catalina to the elegant Bonneville and the flagship Grand Ville. We also pay special tribute to the GTO’s "big brother"—the mighty 2+2 hardtop, a full-sized muscle car with a heavyweight punch.
The magic of these years was captured by the legendary advertising duo Fitzpatrick and Kaufman. Their "Fitz and Van" illustrations are widely considered the finest automotive art ever created, characterized by a style that made these cars look impossibly wide, low, and fast. Managed by the powerhouse agency MacManus, John & Adams, this marketing didn't just sell cars; it sold an "Excitement" lifestyle. Feast your eyes on the archive below and rediscover why Pontiac once ruled the American road. »»
Read more about the beautiful Pontiac advertising artwork of Fitzpatrick and Kaufman
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