The Lincoln & Continental Archive

The Lincoln Motor Company has always represented the pinnacle of American "Continental" sophistication. From the mid-century chrome of the Capri and Premiere to the world-changing 1961 Continental, Lincoln defined an era of understated elegance and engineering excellence. This archive serves as a comprehensive digital museum of original print advertising, documenting the decades when Lincoln stood as the primary rival to Cadillac.

This hub connects you to our two distinct Lincoln collections:

• The Lincoln Mainline (1950–1979): Explore the evolution of the classic four-door sedans and convertibles. This gallery features the high-fashion marketing of the 1950s and the iconic "slab-side" 1960s era defined by its famous rear-hinged suicide doors.

• The Mark Series (1969–1979): Relive the peak of the Personal Luxury boom. From the Lee Iacocca-inspired Mark III to the massive Mark V, these galleries showcase the hidden headlights, Cartier clocks, and the exclusive Designer Series editions that made the Mark series a 1970s cultural icon.

Select a collection below to view the original high-resolution promotional images and advertising art.