CAR CULTURE
Lincoln classic cars 1950 - 1980
The Peak of American Luxury: A Vintage Lincoln Print Gallery (1950s–1980s)
Welcome to the Tunnel Ram Lincoln Advertising Archive, a curated journey through the history of the marque that redefined "quiet luxury." This gallery features a massive collection of original Lincoln print advertisements, spanning the post-war optimism of the 1950s through the high-status "Personal Luxury" era of the late 1970s and 80s.
The Evolution of the Continental and Beyond
Lincoln has always been the thinking person’s luxury car, often leading the industry in both design and engineering. This collection documents the most influential models in the Ford Motor Company’s premium stable:
The 1950s Era of Excess: Featuring the "Modern Living" ads of the Lincoln Capri and the ultra-exclusive Continental Mark II—a car so prestigious it was famously owned by Elvis Presley and Elizabeth Taylor.
The Kennedy Era & The Suicide Doors (1960s): Iconic photography of the 1961-1969 Lincoln Continental four-door convertibles and sedans, widely considered the high-water mark of mid-century minimalist design.
The Personal Luxury Boom (1970s–80s): Exploring the rivalry with Cadillac through the Continental Mark III, IV, and V, as well as the downsizing era with the Lincoln Versailles and the classic Town Car.
A Primary Resource for Classic Car Enthusiasts
Whether you are a collector looking for factory-correct paint codes and upholstery options or a fan of vintage Madison Avenue advertising art, these images offer an unrivaled look at Lincoln’s heritage. Each ad captures the distinct craftsmanship and "Standard of the World" rivalry that defined the American luxury market for over four decades.
Lincoln’s Continenal Mark series were one of the true glamour cars of the 1970s, outselling Cadillac Eldorado in the personal luxury car field - read more about these fabulous cars here.
