CAR CULTURE
Chrysler Australia: The Tonsley Park Archive (1962–1981)
While its Detroit cousins were focused on massive “land yachts”, Chrysler Australia was busy creating a unique local legend. From the first R-Series of 1962 to the final CM Valiants of 1981, this archive documents the engineering and marketing that made Chrysler the third pillar of the Australian automotive landscape.
Explore our specialised high-resolution galleries of original Australian print advertisements:
The Charger: Relive the "Hey Charger" era with the VH-CL coupes and the high-performance R/T - basis for the wild E38 & E49 race specials - and E55 340 V8 muscle cars.
The Valiant Collection: From the Slant 6 power of the RV1 and SV1 to the refined Regal sedans and sporty Hemi Pacers.
The 'Chrysler by Chrysler' & VIP: A dedicated look at the top of the range VIP & long-wheelbase CH, CJ, and CK luxury flagships.
The Safari Wagon Archive: Trace the evolution of the Safari, Ranger, and Regal Safari wagons that were part of the Aussie suburbia 50 years ago.
Utes & Panel Vans: The Commercials. From the rugged Dodge 106 and AP6 Wayfarer to the CL Drifter, explore the workhorses and lifestyle icons.
The most successful coupe in Australian history. Featuring the iconic "Hey Charger" campaign and the legendary Hemi-6 and V8 performance models.
Explore the core of the Aussie Chrysler lineup. High-resolution ads for the high-performance Pacer, the refined Regal SE, and the mainline family sedans from 1962 to 1981.
Step into the prestige of the VIP and long-wheelbase CH, CJ, and CK series. The pinnacle of Tonsley Park luxury, featuring four-headlight styling and premium V8 power.
Explore the evolution of the Australian-built Valiant wagon. A complete collection of original ads from the humble Safari to the luxurious Regal Safari.
From the rugged Dodge 106 and AP6 Wayfarer to the counter-culture cool of the CL Drifter. Explore the workhorses and lifestyle icons that moved Australia.