CAR CULTURE
The Chrysler by Chrysler Archive: Australia’s Luxury King (1971–1976)
Oddly named but fondly remembered, the "Chrysler by Chrysler" (CbyC) reigned as a titan of Australian luxury for five years. Launched in 1971, Chrysler scooped Ford and Holden by being the first to market with a dedicated long-wheelbase flagship, earning immediate acclaim from the motoring press as the new standard in local prestige.
The Pinnacle of Tonsley Park Opulence This archive documents the CH, CJ, and CK series through high-resolution original advertisements, showcasing a time of unapologetic American-inspired grandeur:
The Long-Wheelbase Powerhouse: Featuring the standard 360 cubic inch V8 and the bulletproof Torqueflite transmission—at the time, the biggest and most powerful drivetrain in its class.
The Rare Hardtop: Documentation of the ultra-exclusive two-door hardtop. With only around 400 units sold before it was discontinued, these are now among the most coveted Australian Chrysler collectibles.
Executive Features: Explore ads highlighting "power everything"—from electric seats to the debut of Electronic Ignition in 1973—and the sophisticated road-holding that surpassed its US-built counterparts.
A Legacy of Style and Substance Though phased out in 1976 and replaced by the standard-wheelbase CL Regal SE, the Chrysler by Chrysler remains a testament to an era when Australia built spacious, stylish, and high-powered executive sedans that truly challenged the world's best.
