Plymouth: 1957–1978 | From Forward Look to Rapid Transit System

From the soaring tailfins of the late 1950s to the "Rapid Transit System" that defined the muscle car era, Plymouth was the bold, high-performance heart of Chrysler Corporation. This curated archive features twenty years of original print advertising, showcasing the engineering and styling that made Plymouth a household name.

Journey through our galleries of the iconic Barracuda, the legendary Road Runner, and the dependable Valiant. Whether you are looking for the executive elegance of the Fury or the 426 HEMI-powered brutality of the GTX, these high-resolution scans capture the spirit of an American legend. »»

Vintage full-sized Plymouth advertisements from 1957 to 1978 featuring original Fury, Belvedere, and Gran Fury print marketing scans. — Plymouth Full-Size: 1957–1978

Experience the "Forward Look." From the soaring fins of the 1950s **Fury** and **Belvedere** to the massive 1970s **VIP** and **Gran Fury**, this gallery captures the best of Plymouth's big-body era. »»

Classic Plymouth Barracuda and 'Cuda advertisements featuring 1960s fastbacks and 1970s E-body muscle car print scans. — Barracuda & 'Cuda: 1964–1974

The evolution of a legend. Trace the Barracuda from its glass-back fastback beginnings to the tire-shredding **E-body HEMI 'Cudas** of the 1970s. A high-resolution tribute to Plymouth’s ultimate pony car. »»

Original Plymouth muscle car advertisements featuring the Road Runner, GTX, Belvedere, and Duster print marketing. — Road Runner, GTX & Muscle: 1965–1972

Enter the **Rapid Transit System**. Explore the "budget muscle" of the **Road Runner**, the executive speed of the **GTX**, and the street-tough **Duster** and **Satellite**. It's all about V8 power and cartoon-character attitude. »»

Vintage Plymouth Valiant advertisements from 1960 to 1976 featuring original compact sedan and hardtop print marketing scans. — Plymouth Valiant: 1960–1976

The car that could do it all. See why the Valiant became a global success, offering unbeatable reliability, Slant-Six economy, and surprising V8 performance in a compact, stylish package. »»