CAR CULTURE
Plymouth Muscle: 1966–1976 | The Rapid Transit System
During the peak of the horsepower wars, Plymouth emerged as a heavyweight contender with the legendary "Rapid Transit System." From the stripped-out, street-fighting Road Runner to the "Executive Muscle" of the GTX, Plymouth dominated the strip and the street with an attitude all its own.
This curated gallery features authentic, high-resolution print advertisements from 1966 to 1976, capturing the era when Plymouth offered serious V8 performance for every budget. Whether it was the high-winding 340 V8 bruiser in the Duster, the dependable 383 Magnum, or the "Big Daddy" 440-6 Pack and 426 Hemi monsters, these images showcase the Belvedere, Satellite, and GTX at their absolute finest.
Note: While we’ve included the full spectrum of B-Body and A-Body legends here, the Barracuda and ’Cuda have their own dedicated gallery which you can access here
Take a trip back in time and explore the bold colors, cartoon mascots, and raw engineering that made Plymouth a muscle car powerhouse for over a decade. »»
