Ford Falcon (USA) Advertising Archive: 1960–1970

Launched in late 1959 as the 'easiest car in the world to own,' the Ford Falcon was Detroit’s answer to a shifting economy and the rise of compact imports. This gallery tracks the Falcon’s decade-long evolution through original vintage print ads and dealer brochure scans, showcasing the 'stylish simplicity' that moved millions of American families.

From its famous debut featuring Charlie Brown and the Peanuts gang, the Falcon grew from a bare-bones economy leader into a versatile performance platform. Explore the history of the sporty Falcon Sprint—the V8-powered predecessor to the Mustang—alongside the luxury-focused Futura, the rugged Ranchero pickup, and the iconic wood-paneled Squire wagon. While North American production ended in 1970, the Falcon’s unibody DNA lived on as the foundation for the original 1964½ Mustang, and its nameplate became a legendary bestseller in Australia for another 46 years."

See how the Falcon evolved in Australia: Explore the Aussie Falcon Archive here

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