CAR CULTURE
The Italian-Styled Icon: Karmann Ghia History in Print
While the Beetle provided the bones, the Karmann Ghia provided the soul. Launched in 1955, the Type 14 was a unique collaboration between German engineering (Volkswagen), coachbuilding craftsmanship (Karmann), and Italian design (Carrozzeria Ghia). It was famously marketed as "the most beautiful car in the world for the most practical people," offering sports car aesthetics with the reliability of an air-cooled VW engine.
This gallery traces the Ghia's journey from the hand-built "low-light" models of the late 1950s to the mid 1970s model with their larger bumpers. Key highlights include:
The Design Era: Early 1960s ads that leaned into the car's sculptural lines.
The DDB Wit: 1960s American ads that poked fun at the car's modest speed despite its fast looks.
The Late Classics: Early 1970s spreads that display the final evolution of the convertible and coupe models.
Tap images for full screen. Rotate phone for wide ads and use the info icon for details.
