CAR CULTURE
Audi (1967–1990) - Vorsprung durch Technik: The Modern Audi Era
The Audi story is one of resilience and linguistic irony. Founded by August Horch after he was barred from using his own name—"Horch" meaning "listen" in German, which translates to the Latin "Audi"—the brand’s four rings represent the union of four historic marques. Following the dismantling of its factories in 1945 and a move to Ingolstadt to manufacture pre-war DKW models, the modern legend was truly reborn in the late 1960s.
This archive documents Audi's post-war resurgence, beginning with the Audi 100 of 1968 and the 80/Fox of 1972—cars praised globally for their sophisticated handling and modern design. Explore original advertisements and brochures that trace the path from these elegant saloons to the world-beating Audi Quattro of the 1980s, a mechanical revolution that dominated international rally competition and redefined the brand forever.
Tap images for full screen. Rotate phone for landscape images.
