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CAR CULTURE

  • Shop
  • SEARCH ALL CARS
  • Articles
  • ABOUT
  • British
  • Buick
  • Cadillac
  • Chevrolet
  • Cars of Bond
  • Chrysler Aust
  • Chrysler USA
  • Cool Stuff
  • Corvette
  • Dodge
  • Famous Cars
  • Ford Australia
  • Ford USA
  • French
  • German
  • Holden
  • Italian
  • Japanese
  • Jeep
  • Mercury
  • Oldsmobile
  • Personal Luxury Cars
  • Plymouth
  • Pontiac
  • Rambler-AMC
  • Shelby
  • Studebaker
  • Swedish
  • Two Wheels

Buick Muscle Cars (1964–1974)

The Iron Fist in a Velvet Glove: Buick Muscle Car Archive

Explore the high-water mark of Buick performance through this curated collection of original print advertisements from 1964 to 1974. While known for luxury, Buick was a formidable force in the muscle car wars, offering potent small and big-block options across the GS, Riviera, and Wildcat lines. This archive documents the evolution of the GSX, including the legendary 1970 Stage 1 and Stage 2 models that dominated the drag strip with a 13.4-second quarter-mile. Witness the peak of the 455-cubic-inch era through these high-resolution factory scans.

Tap images for full screen. Rotate phone for wide ads and use the info icon for details.

View fullsize  1965 red Buick Skylark Gran Sport coupe with 400 cubic inch V8 and 325hp - original print ad.
View fullsize  1965 red Buick Gran Sport coupe ‘A howitzer with windscreen wipers. 400 cu. in./325 bhp.’ Vintage print ad.
View fullsize 1965-buick-v8-engines-print-ad.jpg
View fullsize  1966 metallic-blue Buick Skylark Gran Sport hardtop coupe - vintage print ad.
View fullsize  1966 Buick Wildcat Gran Sport in red, and blue Skylark Gran Sport - both with Wildcat 325 hp V-8 power.  Vintage dual car two-page print ad.
View fullsize  1966 gold Buick Wildcat Gran Sport hardtop coupe - vintage print ad.
View fullsize  1967 blue Buick GS 400 convertible with cream interior - vintage print ad.
View fullsize  1967 silver Buick GS 340 hardtop coupe with red accents. Vintage print advert.
View fullsize  1967 yellow Buick GS 400 hardtop coupe with black vinyl roof. Vintage print ad.
View fullsize  1967 white Buick GS 400 hardtop coupe - original promotional photo.
View fullsize  1968 light-metallic green Buick GS 400 convertible with white interior. Vintage print ad.
View fullsize  1969 dark-green Buick GS400 coupe - original print ad.
View fullsize  1969 blue Buick Skylark Custom Sport Coupe with black vinyl roof - original print ad.
View fullsize  1968 metallic-blue Buick GS 400 hardtop coupe “If it takes something extra to get you excited, be excited.” Vintage print ad.
View fullsize  1968 gold GS350 hardtop coupe - ‘Buick had a wonderful new idea this year. GS350’. Vintage print ad.
View fullsize  1969 red Buick California GS coupe - original print ad.
View fullsize  Red 1970 Buick GS455 convertible - original print ad.
View fullsize  1970 silver Buick GS455 Stage 1 Sport coupe - original print ad.
View fullsize  1970 ‘Saturn yellow’  GSX 455 V8 with blackouts, hood-mounted tach, cold-air inlets and rear spoiler - Buick’s ultimate muscle car. Original promotional photo.
View fullsize  1970 gold Buick GSX Coupe with boot spoiler and back striping - vintage print ad.
View fullsize  1971 Buick print advert showing options available on the GSX muscle car, including AM/FM radio, ‘horseshoe’  automatic floor-shift, bumper over-riders and more.
View fullsize  1970 saturn-yellow Buick GSX with hood-mounted tacho and black striping - original print ad.
View fullsize  1970 bronze-metallic Buick GS 455 with black vinyl roof. The 455 stands for cubic inches - 7.4 liters. Original print photo.
View fullsize  1971 metallic-brown Buick Skylark Custom Sport Coupe - vintage print ad.
View fullsize  1971 copper-metallic Buick GS-455 hardtop coupe - vintage print ad.
View fullsize  1971 gold Buick GS Stage-1 hardtop coupe with black vinyl top - original print ad.
View fullsize  1971 metallic green Buick GS convertible showing a white vinyl interior and ‘horseshoe’ floor-shift with center-console. Original print ad.
View fullsize  1973 gold Buick Century Gran Sport Colonnade Hardtop Coupe, with optional 455 4-bbl V8 - original print ad.
View fullsize  1974 silver Buick Century Gran Sport coupe, the optional ‘Stage 1 package includes the modified, high performance 455 4-bbl. V8’ - original two-page magazine ad.
View fullsize  1974 red Buick Century Colonnade 350 V8 coupe - Stage 1 455 optional. Original two-page print ad.

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