CAR CULTURE
The Chrysler Cordoba Archive: Personal Luxury & "Corinthian Leather" (1975–1983)
Introduced in 1975, the Cordoba was a historic departure for the brand—the first car to wear a Chrysler badge that wasn't a full-sized model. It was a massive, instant success, rocketing into third place in the competitive personal luxury field behind only the Monte Carlo and Thunderbird.
The "Rich Corinthian Leather" Era Backed by one of the most successful advertising campaigns in history featuring Ricardo Montalbán, the Cordoba captured the 1970s zeitgeist with its blend of neo-classical styling, "Opera" windows, and plush interiors.
The First Generation (1975–1979): High-resolution scans featuring the iconic "round headlight" launch and the 1978 facelift with stacked rectangular lamps.
Performance & Thirst: Explore ads highlighting the 400 cubic inch V8 and the smaller 318 and 360 options as Chrysler shuffled engines to meet shifting consumer demands.
The Personal Luxury Decline: Documentation of the final Cordoba years, as the market moved away from 1970s swagger toward more economical European-inspired offerings.
A Resource for the B-Body Enthusiast Relive the glamour of the personal luxury era through our curated gallery of original print advertisements. From factory paint codes to the "rich Corinthian leather" marketing that defined a decade, this collection is the definitive visual record of the last great American luxury coupe.
Read more about the fabulous American personal luxury cars here
