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CAR CULTURE

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Mercury Cougar

Introduced in 1967 and built on the Mustang platform, with hidden headlights, electric-razor style grille and matching, chrome ribbed tail lights, the Cougar was priced to sell upmarket. Initially only offered as a hardtop coupe, Mercury later released a convertible (though never offered as a fastback). Well equipped and with one of the nicest, most stylish interiors in all autodom, the Cougar was good looking and had enough performance options to satisfy muscle fans. With so much on offer, the Cougar was a success from the get-go. Engines ranged from a 2V 302 right on up to the brutal 428 Cobra-Jet V8 of 1969/70. Models include the GT, GT-E, XR-7 and Eliminator.

View fullsize  Dark-metallic blue 1967 Mercury Cougar in profile - original promotional photo.
View fullsize  “Untamed elegance” - fawn 1967 Mercury Cougar highlighting the hidden headlights and sequential tail-lights. Vintage print ad.
View fullsize  1967 Mercury Cougar GT interior in light blue with dark blue accents and woodgrain steering wheel - original print ad.
View fullsize  1967 Mercury Cougar XR-7 appointments - original print ad.
View fullsize  White 1967 Mercury Cougar - original print ad.
View fullsize  1967 Mercury Cougar Dan Gurney Special in gold duco with black vinyl top, tan interior and hood scoops. Original promotional photo featuring 1967 Le Man 24hr winner Dan Gurney.
View fullsize  1967 Mercury Cougar XR-7 tan interior - original print ad.
View fullsize  Dark green Mercury Cougar - Motor Trend magazine’s Car of the Year winner for 1967 - vintage two-page print ad.
View fullsize  1968 Mercury Cougar XR-7 interior in tan upholstery with woodgrain accents - original print ad.
View fullsize  Red 1968 Mercury Cougar GT-E - the high performance model with Ford’s 390 big block V8 in place of the 302. Original print promo.
View fullsize  White 1969 Mercury Cougar with contrasting black vinyl roof - vintage print ad.
View fullsize  Red 1969 Mercury Cougar CJ 428 with hood scoop and black GT stripe - original promotional photo.
View fullsize  Red 1969 Mercury Cougar Eliminator with Cobra-Jet 428 V8 - original print ad.
View fullsize  1969 Mercury Cougar hardtop and convertible “Still the top cat for ‘69!” - original print ad.
View fullsize  Yellow 1970 Mercury Cougar Eliminator with black side stripes, rear boot spoiler and stock 4v 351 V8 “Call it the road animal” - original print ad.
View fullsize  1970 Mercury Cougar XR-7 “Where wild meets elegant” - original print ad.
View fullsize  Orange 1970 Mercury Cougar Eliminator “Spoilers hold it down. Nothing holds it back” - original print ad.
View fullsize  Red 1970 Mercury Cougar Eliminator with black GT stripe and hood scoops - original print ad.
View fullsize  1971 Mercury Cougar XR-7 in a light-brown metallic - original print ad.
View fullsize  Yellow 1972 Mercury Cougar - original promotional photo.
View fullsize  1972 silver Mercury Cougar - original two-page print ad.
View fullsize  1973 yellow Mercury Cougar - original print ad.
View fullsize  1973 silver Mercury Cougar XR-7 - original print ad.
View fullsize  1974 Mercury Cougar XR-7 in metallic brown - original print ad.
View fullsize  Sumptuous tan leather seating, standard in the 1974 Mercury Cougar XR-7 - original print ad.
View fullsize  Silver 1974 Mercury Cougar XR-7 - vintage magazine ad.
View fullsize  All new, downsized Mercury Cougar for 1977 in dark green with matching vinyl roof - vintage magazine ad.
View fullsize  Profile view of the new 1977 Mercury Cougar, in black duco - vintage magazine ad.
View fullsize  1977 black Mercury Cougar with optional alloy wheels - original magazine ad.
View fullsize  1977 bronze Mercury Cougar featuring new quad rectangular headlights and upright, formal grill- original magazine ad.

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