GTO - the great one, by Pontiac. So said the print ads of the early ‘60s. The 1963 GTO started a trend that remains with us today - the factory muscle car. Brainchild of John Z De Lorean and Jim Wangers, the GTO became an instant legend and inspired countless clones. V8s ranged from the Tri-Power 389 to Ram-Air IV 400, and on up to ‘69 Judge with 455 cubes (7.4ltr). Hood scoops, big horsepower, floorshift and buckets - the GTO started it all. Read more about the birth of the GTO here

Pontiac’s youth-oriented advertising campaigns were managed by McManus, John & Adams - the company helping fuel the muscle car boom with their marketing of the incredible GTO. Tunnel Ram has curated this gallery (below) of the best of the original print advertising images from the glory days of the muscle car, a time when the GTO ruled the streets and strips of the USA.