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Jaguar E-Type (XK-E): The World’s Most Beautiful Sports Car

Revealed in 1961 to instant global acclaim, the Jaguar E-Type—known as the XK-E in the United States—remains an undisputed pinnacle of automotive design. Born from the DNA of the triple Le Mans-winning D-Type racer, it paired aerodynamics with advanced race-bred engineering, including independent rear suspension and inboard disc brakes. Styled by Malcolm Sayer under the guidance of Jaguar founder Sir William Lyons, the car famously earned praise from Enzo Ferrari as "the most beautiful car ever made."

Fast, glamorous, and remarkably affordable compared to its exotic rivals, the E-Type became the definitive "it-car" for celebrities and enthusiasts on both sides of the Atlantic.

  • Series I (1961–1968): Launched with the legendary 3.8-litre twin-cam straight-six, upgrading to a refined 4.2-litre engine and a modern all-synchromesh gearbox in 1965.

  • Series II (1968–1971): Introduced safety and comfort refinements alongside a longer-wheelbase 2+2 coupe configuration.

  • Series III (1971–1974): Concluded the legendary run as a muscular, luxurious grand tourer powered by Jaguar’s magnificent new 5.3-litre V12 engine.


Classic Jaguars

Step beyond the E-Type to discover our vintage print ads for the legendary XK, Mark II sedans, luxury XJ saloons and S-Type V12.


Tap images for full screen. Rotate phone for wide ads and use the info icon for details.

View fullsize  Vintage 1961 Jaguar E-Type Fixed Head Coupe brochure illustration.
View fullsize  Vintage blue 1961 Jaguar E-Type fixed head coupe brochure illustration.
View fullsize  1961 white Jaguar XKE Roadster - original print ad.
View fullsize  1961 red Jaguar E-Type Fixed Head Coupe - vintage print advertisement.
View fullsize  Vintage 1961 Jaguar E-Type interior features - brochure illustration.
View fullsize  Vintage 1961 Jaguar E-Type seating and accommodation - brochure illustration.
View fullsize  Vintage red 1961 Jaguar E-Type Fixed Head Coupe original factory promotional studio photograph.
View fullsize  Red 1961 Jaguar E-Type Roadster in Paris - original print advertisement.
View fullsize  1962 Jaguar XK-E Fixed Head Coupe and a Mark II - vintage print advertisement.
View fullsize  Vintage, red 1961 Jaguar XK-E Open Sports Roadster brochure illustration.
View fullsize  1962 red Jaguar XK-E Roadster and Fixed Head Coupe ‘150mph maximum speed; 265 bhp at 5500 rpm’ - vintage print advertisement.
View fullsize  1962 Jaguar E-Type Roadster - original print advertisement.
View fullsize  White 1962 Jaguar XK-E roadster - vintage print advertisement featuring the 3.6 twin-cam six cylinder engine.
View fullsize  1964 Jaguar XK-E Roadster and Fixed Head Coupe - vintage print advertisement highlighting the new 4.2 litre engine and new four-speed synchro gearbox.
View fullsize  1965 white Jaguar E-Type Roadster - vintage print advertisement.
View fullsize  Red 1965 Jaguar XKE 4.2 Fixed Head Coupe original factory promotional photograph.
View fullsize  ‘A different breed of cat’ - 1965 black and white print advert for the Jaguar XKE showing a man washing a 4.2 liter coupe.
View fullsize  Black 1965 Jaguar XK-E 4.2 Roadster - original print advertisement.
View fullsize  1965 Jaguar XK-E 4.2 Coupe & Roadster - original print advertisement.
View fullsize  965 Jaguar XK-E 4.2 Coupe & Roadster specs, dimensions and options - original print advertisement.
View fullsize  Red 1965 Jaguar XK-E 4.2 Fixed Head coupe- original print advertisement.
View fullsize  Blue 1966 Jaguar XK-E 4.2 coupe - original print advertisement.
View fullsize  Red 1966 Jaguar E-Type 4.2 2+2 Coupe - original print advertisement.
View fullsize  1966 print advertisement for Gulf Oil showing a man painting a white GT Stripe on a Jaguar XK-E Coupe.
View fullsize  Vintage 1967 ‘Primrose yellow’ Jaguar XK-E Coupe print advertisement shot in the fishing port of Peniche, Portugal.
View fullsize  1967 red Jaguar XK-E Series II Roadster - original print advertisement.
View fullsize  1968 Jaguar E-Type Series II Roadster specs - original print advertisement.
View fullsize  1968 blue Jaguar XKE Coupe - original print advert.
View fullsize  1968 Jaguar XK-E Coupe - original print advertisement.
View fullsize  1968 Jaguar XK-E 4.2 Roadster with raised roof - original print advertisement.
View fullsize  1968 Jaguar XK-E 4.2 Coupe- original print advertisement.
View fullsize  1968 Jaguar XK-E Roadster - original print advertisement.
View fullsize  1969 Jaguar XK-E Coupe - original print advertisement.
View fullsize  1970 red Jaguar XK-E Roadster - original print advertisement.
View fullsize 1970-jaguar-xk-e-roadster-print-ad.jpg
View fullsize  1970 yellow Jaguar XKE Roadster - vintage print advertisement.
View fullsize  1971 ‘Opalescent silver blue’ Jaguar XKE V12 Series 3 Roadster - vintage print advertisement.
View fullsize  1971 yellow Jaguar E-Type V12 Series 3 Coupe - vintage print advertisement.
View fullsize  1971 blue Jaguar XKE V12 Roadster with tan leather interior - vintage print advertisement.
View fullsize  1971 white Jaguar XKE Series 3 V12 Roadster - vintage print advertisement.
View fullsize  1971 brown Jaguar XK-E Series 3 V12 Coupe - vintage print advertisement.
View fullsize  1971 Jaguar XKE V12 2+2 Coupe seating in tan leather- vintage print advertisement.
View fullsize  1971 Jaguar XKE with view of the new Series 3 V12 engine - vintage print advertisement.
View fullsize  1971 Jaguar XKE V12 engine specs - vintage print advertisement.
View fullsize  1971 Jaguar XKE V12 Coupe; luggage space and instrumentation - vintage print advertisement.
View fullsize  1971 Jaguar XKE Series 3 V12 accessories and options including automatic transmission and wire wheels - vintage print advertisement.
View fullsize  1971 Jaguar XKE V12 Series 3 new styling features - vintage print advertisement.
View fullsize  Vintage 1971 Jaguar XKE Series 3 V12 Roadster print advertisement.
View fullsize  1971 white Jaguar XK-E V12 Series 3 Roadster - vintage print advertisement.
View fullsize  1971 Jaguar XKE Series 3 V12 specs and body colors - original print advertisement.
View fullsize  Vintage 1972 Jaguar XKE Series 3 V12 Coupe print advertisement.
View fullsize  Vintage 1971 Jaguar XKE Series 3 V12 2+2 Coupe print advertisement.
View fullsize  Yellow 1972 Jaguar XKE Series 3 V12 Coupe - original print advertisement.
View fullsize  1973 Jaguar XKE Series 3 V12 Roadster & Coupe - original print advertisement.
View fullsize  Red 1973 Jaguar XKE Series 3 V12 Coupe - original print advertisement.
View fullsize  19723Jaguar XKE Series 3 V12 Roadster and Coupe ‘Silken, smooth power’ - original print advertisement.

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