Welcome to Tunnel Ram’s gallery tribute to the incredible Ford Mustang - America’s most famous single model, the original pony car. Released in April 1964 with a massive and highly successful publicity blitz, Ford found themselves with a car so instantly desirable they could barely keep up with orders. Within a year over 400,000 Mustangs were sold, making it the most successful new car launch in history. By '65 buyers could choose between hardtop, convertible or fastback body style. Base models had six-cylinder engines but most buyers opted for the 260 V8. From ‘65 through to ‘67 the small block was upped to 289 cubes, then 302 for ‘68 - a larger 351 cubic inch unit was available from 1969. From 1967 Ford offered the FE series 390 cubic inch big block, and later the limited production, race tuned 427, and 428 Cobra Jet. Models include the Boss 302 and 351, the Mach 1 as well as the limited production Boss 429

JWT was Ford's primary advertising agency during this period and played a key role in crafting the iconic marketing campaigns that helped make the Mustang a cultural phenomenon. Their work emphasized the Mustang’s blend of style, performance, and affordability, targeting a broad audience, particularly younger drivers.

In the below gallery we focus on the first four generations - the most desirable of all Mustangs. Take a look back in time from 1964 to 1973 via these amazing, original (mostly) JWT print advertisements from the golden age of the Ford Mustang.