In the mid-1970s, Porsche did the unthinkable: they moved the engine to the front. This gallery celebrates the Transaxle Era, a bold departure from the 911’s rear-engine layout that produced some of the most balanced sports cars ever engineered.
From the entry-level 924 and the muscular 944 and 968 to the V8-powered 928—the car once destined to replace the 911—these original print ads capture a time of intense innovation. Marketed as the "near-perfect" driving machines, the transaxle Porsches offered a blend of grand touring luxury and precise handling that still defines the brand's engineering prowess today. Our gallery starts with the fabulous 928 then moves on to the 924, 924 Turbo, 944 and 968 variants - see below.
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