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  • SEARCH CARS
  • Shop
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  • British
  • Buick
  • Cadillac
  • Chevrolet
  • Cars of Bond
  • Chrysler Aust
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  • Ford USA
  • French
  • German
  • Holden
  • Italian
  • Japanese
  • Jeep
  • Lincoln
  • Mercedes
  • Mercury
  • Oldsmobile
  • Personal Luxury Cars
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  • Pontiac
  • Porsche
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  • Two Wheels
  • VW

 The Transaxle Revolution: Porsche’s Front-Engined Classics

In the mid-1970s, Porsche did the unthinkable: they moved the engine to the front. This gallery celebrates the Transaxle Era, a bold departure from the 911’s rear-engine layout that produced some of the most balanced sports cars ever engineered.

From the entry-level 924 and the muscular 944 and 968 to the V8-powered 928—the car once destined to replace the 911—these original print ads capture a time of intense innovation. Marketed as the "near-perfect" driving machines, the transaxle Porsches offered a blend of grand touring luxury and precise handling that still defines the brand's engineering prowess today. Our gallery starts with the fabulous 928 then moves on to the 924, 924 Turbo, 944 and 968 variants - see below.

Tap images for full screen. Rotate phone for wide ads and use the info icon for details.

View fullsize  When the Porsche 928 debuted in 1977, it was intended to be the successor to the 911—a high-tech, V8-powered grand tourer that prioritized luxury without sacrificing speed. This comprehensive print spread showcases the 928’s aerodynamic "wind tunnel
View fullsize  1977 Porsche line-up with a red 928 surrounded by 911’s, a silver 928 and a 924 behind it. Original print ad.
View fullsize  1979 Porsche 928 and 928S - original print ad.
View fullsize 1977-porsche-models-print-ad.jpg
View fullsize  ‘A streetcar named Desire’ - 1980 blue Porsche 928 - original UK print ad.
View fullsize  1980 silver Porsche 928 ‘The car projected to take Porsche into the next century’. Original print ad.
View fullsize  1980 silver Porsche 928S ‘displacement has been increased to 4.7 liters. And output has been raised to 234 hp. It reaches the ¼ mile mark from a standing start in 15.2 seconds’. Original print ad.
View fullsize  1980 silver Porsche 928 ‘responsiveness is enhanced by its fuel-injected, 4.5 liter, 220-hp V8’. Original print ad.
View fullsize  Mid 1980s Koenig Specials Porsche 928 S widebody - original print ad.
View fullsize  Mid-1980s Koenig Specials Porsche 928 S advertisement featuring widebody Testarossa-style strakes and deep-dish wheels.
View fullsize  Mid-1980s Koenig Specials Porsche 928 S advertisement featuring widebody styling and supercharged V8 delivering 380hp.
View fullsize  1986 Porsche line-up photographed from above, showing a silver 928S with 924 and 911 models. Original print ad.
View fullsize  1986 silver Porsche 928 photographed from the front. Original print ad.
View fullsize  1986 silver Porsche 928 photographed from the rear. Original print ad.
View fullsize  1991 black Porsche 928 S4 - original print ad.
View fullsize  1991 ‘Coral red metallic’ Porsche 928 GT - the peak of the model's evolution before the final GTS arrived. With a higher-revving 330 hp V8 and a manual-only transmission, the GT was the purist’s choice—a grand tourer with the perfect balance between

View fullsize  1976 yellow Porsche 924 - original print ad.
View fullsize  1977 red Porsche 924 cutaway diagram showing the engine behind the front axle line, and rear transaxle - original print ad.
View fullsize  1977 red Porsche 924 - original print ad highlighting the car’s practicality, showing a family having a picnic next to the 924 with rear hatch open.
View fullsize  1979 red Porsche 924 and silver 924 Turbo- original print ad.
View fullsize  1979 Porsche 924 specs: 110hp and 0-60 in 11.2s for the non-Turbo; 143hp with a 0-60 time of 9.3 seconds for the Turbo. Original print ad.
View fullsize  1982 red Porsche 944 ‘With a capacity of 2.5 litres and a compression ratio of 10.6:1 it has very favourable prerequisites for a high degree of thermo-dynamic efficiency’ - original print ad.
View fullsize  Engineered for the future: This 1982 technical print ad introduces the all-new 944 powerplant. Derived from the 928’s V8 architecture and featuring revolutionary counter-rotating balance shafts, it promised 6-cylinder smoothness with 4-cylinder effi
View fullsize  1982 red Porsche 944 - original German print ad highlighting the car’s versatile design.
View fullsize  1982 Porsche 944 technical specs and performance graph with a cutaway diagram of the 944. Original print ad.
View fullsize  1982 red Porsche 944 on the road. Original print ad.
View fullsize  1984 gold Porsche 924S with 15” ‘Phone Dial’ wheels -  Telefondesign  in German. The 928 wore 16” wheels of the same design. Original print ad.
View fullsize   1984 Porsche 924S - details and interior appointments. Original print ad.
View fullsize   1984 Porsche 924S rear styling. Original print ad.
View fullsize  1984 gold Porsche 924S print ad showing details such as colour-keyed external mirrors; rear window wiper, cruise-control and optional T-bar automatic gear-shifter and centre console.
View fullsize   1984 Porsche 924S showing cloth seats in beige and dark brown dashboard. Original print ad.
View fullsize   ‘Aerodynamics and handling’ - 1984 gold Porsche 924S showcasing the front styling. Original print ad.
View fullsize   1984 Porsche 924S - dashboard and instruments. Original print ad.
View fullsize  Translation: "Don't you stand out too much in that?" "Oh, they only see me for a moment." Dutch print ad for the 1985 Porsche 944 - close-up shot emphasizes the red 944's wide flared fenders and integrated bumper, which made it look much more aggres
View fullsize  1986 Porsche line-up photographed from above, showing a 924, 924S and 944 - along with the 928 and 930 Turbo and cabrio models. Original print ad.
View fullsize  1991 red Porsche 944 S2 cabrio - original print ad.
View fullsize  1991 blue Porsche 944 S2 coupe - original print ad.
View fullsize  1992 red Porsche 968 cabrio; ‘Like its forbears the 968 is, at once, futuristic yet classic’. Original print ad.
View fullsize  1992 blue Porsche 968 coupe - original print ad detailing a 24hr test where a 968 covered 3479 miles at an average speed of 145mph.
View fullsize  Translation: ‘Guaranteed free of sedan additives’ - 1992 ‘Guards red’ Porsche 968 cabrio - original print ad.

[ ← BACK TO THE PORSCHE ARCHIVE ]   |   [ NEXT: PORSCHE 914 GALLERY → ]


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