• Shop
  • SEARCH ALL CARS
  • Articles
  • ABOUT
  • British
  • Buick
  • Cadillac
  • Chevrolet
  • Cars of Bond
  • Chrysler Aust
  • Chrysler USA
  • Cool Stuff
  • Corvette
  • Dodge
  • Famous Cars
  • Ford Australia
  • Ford USA
  • French
  • German
  • Holden
  • Italian
  • Japanese
  • Jeep
  • Mercury
  • Oldsmobile
  • Personal Luxury Cars
  • Plymouth
  • Pontiac
  • Rambler-AMC
  • Shelby
  • Studebaker
  • Swedish
  • Two Wheels
Tunnel Ram

CAR CULTURE

  • Shop
  • SEARCH ALL CARS
  • Articles
  • ABOUT
  • British
  • Buick
  • Cadillac
  • Chevrolet
  • Cars of Bond
  • Chrysler Aust
  • Chrysler USA
  • Cool Stuff
  • Corvette
  • Dodge
  • Famous Cars
  • Ford Australia
  • Ford USA
  • French
  • German
  • Holden
  • Italian
  • Japanese
  • Jeep
  • Mercury
  • Oldsmobile
  • Personal Luxury Cars
  • Plymouth
  • Pontiac
  • Rambler-AMC
  • Shelby
  • Studebaker
  • Swedish
  • Two Wheels

Holden Statesman & Brougham Archive: 1968–2017

The Statesman and its predecessor, the Brougham, represented the pinnacle of General Motors-Holden’s prestige. Designed to challenge Ford’s Fairlane and Chrysler by Chrysler—as well as premium imports like Jaguar and Mercedes-Benz—these long-wheelbase flagships offered Australian executives and families a world-class luxury experience with rugged local engineering.

A Legacy of Prestige and Power This archive documents the evolution of Holden’s luxury division through original print media:

  • The HK Brougham: Explore the 1968 debut of Holden's first serious luxury contender, featuring the extended boot-line and the classic Chevrolet 307 V8.

  • The HQ–HZ Statesman: High-resolution scans of the Custom, de Ville, and Caprice. These models introduced the dedicated 114-inch wheelbase, offering massive interior room and a choice of the Holden 253 and 308 or the imported Chevy 350 V8.

  • The Final WB Series: A look at the elegant WB de Ville and Caprice (1980–1985), widely considered the most refined expression of the traditional full-size Australian luxury sedan.

  • The Modern Resurrection: Documentation of the nameplate’s revival from the 1990s through to the final high-tech Caprice models of 2017.

Models Featured: HK · HT · HG (Brougham) · HQ · HJ · HX · HZ · WB (Statesman) · VQ–WN (Modern Era)

Tap images for full screen. Rotate phone for wide ads and use the info icon for details.

View fullsize  1968 Holden HK Brougham in ‘Inca gold metallic’ - with standard, new ‘island-type’ black vinyl roof. Stock drivetrain was the 307 Chevrolet V8 power with two-speed Powerglide auto. Vintage print ad.
View fullsize  Rear seat accommodation of the 1968 Holden HK Brougham with ‘Sumptuous brocade upholstery in Blonde Ivory’. Vintage print ad showcasing optional power windows and air-conditioning.
View fullsize  1968 Holden HK Brougham in ‘Hacienda blue metallic’ - with standard black vinyl roof, 307 Chevrolet V8 and Powerglide auto. Power front disc brakes and power steering were standard equipment on Holden’s new top of the range model. Vintage print ad.
View fullsize  Front seating in the 1968 Holden HK Brougham with brocade upholstery in ‘Teal blue’. Vintage print ad showcasing optional under-dash air-conditioning.
View fullsize  1968 Holden HK Brougham in ‘Burnished maroon metallic’ - with standard black vinyl roof, 307 Chevy small-block V8 coupled with  a Powerglide trans. Vintage print ad.
View fullsize  July 1969 Reader’s Digest print advertisement for the new Holden HT Brougham showing a gold example highlighting new front styling. Holdens’ new 308 cubic inch V8 and Trimatic 3-speed auto replaced the 307 Chev and Powerglide as standard powertrain
View fullsize  1969 metallic blue HT Brougham with ‘Whisper-smooth 240hp V8’ - referring to Holden’s new locally developed 308 cubic inch engine.
View fullsize  1970 Holden HG Brougham two-page print advertisement showing an interior in Teal blue ‘luxurious Bavere cloth’.
View fullsize  1970 ‘Electra Blue metallic’ Holden HG Brougham with black vinyl roof. Original two-page print ad.
View fullsize  1970 Holden HG Brougham in ‘Burnished bronze metallic'. Ad copy says ‘The ultimate sense of achievement’. Vintage print ad.
View fullsize  1970 two-page print advertisement for the Holden’s top of the range HG Brougham highlighting mechanical specs and optional extras such as T-bar auto with console, power windows and air-conditioning.
View fullsize  1970 Holden HG Brougham mechanical specifications - vintage single-page print ad.
View fullsize  ‘Some cars shout for attention. Brougham whispers prestige’. Print ad for the 1970 Holden HG Brougham in ‘Lakeside Green metallic’ photographed on Gurners Lane looking south towards the National Mutual building (now demolished) on Collins St, Melbou
View fullsize  ‘Success has its own special aura’ - 1971 metallic brown Holden HQ Statesman. Original print ad.
View fullsize  1971 silver Holden HQ Statesman - replacement for the previous Brougham series. Original GMH promotional photo.
View fullsize  1971 Holden HQ Statesman Custom and de Ville ‘both built in the finest General Motors’ tradition’. Original print ad.
View fullsize  1973 metallic brown Isuzu Statesman de Ville. GM sold the Statesman in Japan under the Isuzu name, with a 350 cubic inch Chevrolet V8. Less than 250 cars were sold from 1973-1976.
View fullsize  Original 1974 print advert showcasing the new front styling of the top of the line Holden HJ Statesman Caprice.
View fullsize  1974 metallic blue Holden HJ Statesman Caprice - original print ad.
View fullsize  1974 red Holden HJ Statesman Caprice - original print ad.
View fullsize  1974 Holden HJ Statesman Caprice dashboard and ‘Sandalwood’  interior featuring including new digital clock and centre-console power window controls. Original print ad.
View fullsize  1974 metallic blue Holden HJ Statesman de Ville with ‘Sandalwood’ interior - original print ad.
View fullsize  1974 Holden HJ Statesman de Ville in ‘Sienna Metallic’. Original print ad.
View fullsize  1974 Holden HJ Statesman de Ville dashboard and interior in ‘Sandalwood’.   Original print advertisement highlighting the standard electric clock, flow-through ventilation and power steering.
View fullsize  1974 Holden HJ Statesman de Ville ‘Chamois’ cloth interior. Vintage print ad.
View fullsize  1974 Holden HJ Statesman de Ville in ‘Sienna Metallic’ with colour-keyed vinyl top. Original print ad.
View fullsize  ‘De Ville Green Metallic’ Holden HJ Statesman Caprice - two page Newsweek magazine print ad dated Feb 3rd 1975, comparing the Caprice to Volvo.
View fullsize  1975 red Holden HJ Statesman Caprice - the first Holden to feature the "Fleur-de-lis" style hood ornament borrowed from the US Chevrolet Caprice.
View fullsize  1975 Holden HJ Caprice leather interior seating in ‘Chamois’ - vintage print ad.
View fullsize  1976 red Holden HX Statesman Caprice ‘Australia’s world class car’ - vintage print ad.
View fullsize  1976 Holden HX Statesman Caprice in ‘Chamois’ beige with matching vinyl roof. Vintage print ad.
View fullsize  1976 Holden HX Statesman Caprice in ‘Sierra Tan’ with matching vinyl roof. Original print ad.
View fullsize  1978 Holden HZ Statesman Caprice in ‘Firethorn Red Metallic’ - original single-page print ad.
View fullsize  1978 Holden HZ Statesman Caprice sedan in Amber Metallic - vintage print ad.
View fullsize  1977 Holden HZ Statesman Caprice in ‘Amber Metallic’ - original  print ad.
View fullsize  1978 Holden HZ Statesman Caprice with ‘Buckskin’ leather seating- original single-page print ad.
View fullsize  1979 Holden HZ Statesman SL/E Limited Edition in ‘Nutmeg Metallic’ - original  print ad.
View fullsize  1979 Holden HZ Statesman SL/E ‘Buckskin’ velour seating and exclusive interior features of the SL/E. Original print ad.
View fullsize  1980 silver Holden WB Statesman Caprice - front styling treatment. Vintage GMH brochure.
View fullsize  1980 silver Holden WB Statesman Caprice - rear styling treatment. Vintage GMH brochure.
View fullsize  1980 Holden WB Statesman Caprice - red velour seating. Vintage GMH brochure.
View fullsize  1980 Holden WB Statesman Caprice - interior in red. Vintage GMH brochure.
View fullsize  1980 Holden WB Statesman Caprice all-new dashboard in red with single-spoke steering wheel. Vintage GMH brochure.
View fullsize  1980  Holden WB Statesman De Ville in Cedar metallic. Vintage GMH brochure.
View fullsize  1980 Holden Statesman Deville cord interior upholstery in ‘Buckskin’. Vintage GMH brochure.
View fullsize  1980 Holden Statesman Deville interior in ‘Buckskin’. Vintage GMH brochure highlighting the vast boot space of the WB model.
View fullsize  1984 silver Peter Brock Holden WB Statesman Magnum ‘the engine is a custom, 188 kilowatt version of Holden’s famous, race proven V8’ - original print ad.
View fullsize  1984 Peter Brock Holden WB Statesman Magnum ‘facts and figures’ - original print ad.
View fullsize  1984 white Peter Brock Holden WB Statesman Magnum showing blackout styling treatment and unique alloy wheels. Original print ad.
View fullsize 1990-red-holden-vq-statesman-v8-print-ad.jpg
View fullsize  1990 metallic maroon Holden VQ HSV SV-90 Statesman, photographed on St Kilda Pier. Original print ad for the limited production model with only 150 examples built.
View fullsize  1993 silver Holden VR Statesman Caprice - original print ad.
View fullsize  1993 blue Holden VR Statesman - original print ad.
View fullsize  1995 Holden VS Statesman Caprice dashboard and technology - original print ad.
View fullsize  1997 silver Holden VS Statesman HSV Grange - original print ad.
View fullsize  1998 Holden VS Series III Statesman engine range - 3.8ltr Ecotec V6, 3.8ltr Supercharged V6, and two 5.0ltr V8s. Original print ad.
View fullsize  1998 ‘Rubens red’ Holden VS Series III Statesman - original print ad.
View fullsize  1999 silver Holden WH HSV Statesman Grange 250kW V8. Original print ad.
View fullsize  1999 silver Holden WH HSV Statesman Grange with a 5.7ltr 250kW V8. Original print ad.
View fullsize  1999 blue Holden Statesman International. Original print ad.
View fullsize  1999 silver Holden Limited Edition Statesman International. Original print ad.
View fullsize  2005 Holden WL Statesman International in metallic blue - promotional image.
View fullsize  2005 metallic blue Holden WL Statesman International showing the boxier new rear styling compared to the WH - promotional image.
View fullsize  All new 2006 gunmetal Holden WN Caprice - original print ad.
View fullsize  2010 Chevrolet Caprice PPV - Police Patrol Vehicle - a modified Holden WN Statesman.
View fullsize  2010 Chevrolet Caprice PPV - Police Patrol Vehicles, both marked and unmarked - built off a modified Holden WN Statesman.
View fullsize  2013 ‘Chlorophyll metallic’ green Holden WN Caprice V - GMH press image.
View fullsize  2016 Holden WN Caprice in ‘Nitrate silver’ - GMH press image.
View fullsize  2016 Heron white Holden WN Caprice V-Series - GMH press image.
View fullsize  2016 Holden WN Caprice V-Series black leather interior with white dashboard inserts - GMH press image.
View fullsize  2016 Holden WN Caprice in ‘Regal Peacock’ - GMH press image.
View fullsize  2016 Holden WN Caprice in ‘Prussian Steel grey’ - GMH press image.

[ ← BACK TO THE HOLDEN ARCHIVE ]   |   [ NEXT: COMMODORE GALLERY → ]


SUBSCRIBE © 2026 Tunnel Ram P/L • Contact • Disclaimer • Privacy Policy • Press Release • Powered by bencu