CAR CULTURE
Toyota | Vintage Print Adverts Gallery
The global dominance of Toyota traces back to a relentless pursuit of engineering excellence. Signalling its global ambitions, Toyota established its very first manufacturing plant outside of Japan right here in Melbourne, Australia, in 1963. This curated collection of original automotive print advertisements captures the legendary evolution of the brand's most celebrated models from this historic era forward.
Iconic Coupes & Sports Cars: Explore rare showroom media featuring generations of the Celica and Supra, alongside archival layouts celebrating the fabulous Toyota 2000GT—the legendary sports car famously featured in the James Bond classic You Only Live Twice.
Twin-Cam Innovation & Pocket Rockets: View vintage marketing campaigns from the 1980s, an era when Toyota became a world leader in engine technology by introducing the first mass-produced four-valve-per-cylinder twin-cam engines in the mid-engined MR2 and performance platforms.
The Best-Selling Classics: Browse original print layouts tracking the lineage of legendary road-going stalwarts, including the premium Crown, the ubiquitous Corona, and the humble Corolla—a vehicle that went on to become the single best-selling car model on the planet.
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